Dr. Marcus Collins is an award-winning marketer and cultural translator who bridges brand strategy and consumer behavior with real-world impact. As a former Head of Strategy at Wieden + Kennedy New York and a marketing professor at Michigan’s Ross School of Business, he uniquely fuses academia with industry expertise. His mastery of culturally contagious ideas has driven the success of McDonald’s cultural resurgence, Google’s “Real Tone” technology, the “Made In America” festival, and the Brooklyn Nets’ move to New York.

In his bestselling book For the Culture, Dr. Collins makes the case that culture is the core driver of human behavior and shares the cheat codes for leveraging cultural engagement to influence consumer decisions and inspire collective change. Building on the success of the book, in 2026 he launched From the Culture, a weekly podcast exploring the inner workings of organizational culture that enable companies to thrive, teams to win, and brands to succeed.

Dr. Collins is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation’s Advertising Hall of Achievement. He was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management and has also served as a jury for the Cannes Lion International Festival of Creativity.

Before joining Wieden + Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation.