As CEO of 11:11 Media, there isn’t a part of the entertainment business where Paris Hilton hasn’t shined. Hilton has masterfully harnessed her self-made spotlight to architect a thriving entertainment and consumer products empire under her company 11:11 Media, which spans an impressive range of businesses and verticals including TV, film, audio, music, publishing, licensing, consumer products, brand partnerships and more.

In her latest chapter, and through 11:11 Media’s new music division, Hilton made a triumphant return to the recording studio with her second album, INFINITE ICON, released September 2024. INFINITE ICON debuted at #1 on Billboard’s Top Current Pop Album Sales chart. The album was executively produced by Sia, and had chart-topping featured artists, such as Meghan Trainor, Megan Thee Stallion, and Sia herself.

Hilton released Paris: The Memoir, in March 2023, where it debuted on the New York Times bestseller list. In October 2023, A24, in collaboration with Dakota and Elle Fanning’s Lewellen Pictures and David Bernad’s Middle Child Pictures, officially bought the rights to Hilton’s memoir for a TV series adaptation. Season 2 of Paris In Love, Hilton’s reality series, showcased her life as a wife and her transition into motherhood and next up, Hilton will reunite with Nicole Richie for Paris & Nicole: The Encore, which will be streaming on Peacock in December 2024.

Since 2004, Hilton has released 29 fragrances, grossing more than $4 billion. Her 30th fragrance “Iconic” is set to debut in the spring of 2025. In addition, 11:11 Media and Guthy-Renker announced a joint venture to form 11:11 Beauty, a new company that will house beauty and wellness products inspired by and creative-directed by Hilton to be released next year.

Hilton is indisputably one of the most successful self-made entrepreneurs, founder of a thriving environment and consumer products empire that spans an astonishing breadth of verticals. But what makes her an icon is her willingness to experiment with and support emerging technology, carve a pathway for equality in new spaces, and demand change to broken systems. Hilton is owning her deserved place as the ultimate multi-hyphenate savvy businesswoman, inspiring leader, social justice activist, creative innovator, and timeless pop culture icon.