Patrick Ruffini is a leading data analytics expert, and thought leader, celebrated for accurately forecasting the results of the 2024 election and the major shifts in the political landscape that led to it. As the co-founder of Echelon Insights, one of the most innovative and award-winning polling firms in the United States, Patrick combines cutting-edge research with actionable strategies to help Fortune 500 companies, advocacy organizations, and political campaigns thrive in a rapidly changing world.

Patrick’s acclaimed book, Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP, was hailed by The New York Times as “the book that predicted the 2024 election” and ranked among the Best Books in Politics by The Wall Street Journal. His unmatched insights into political realignment, demographic trends, and cultural shifts provide organizations with actionable data they need to adapt to changing markets, values, and audiences. Echelon Insights, under Patrick’s leadership, is recognized for its accurate track record, innovative methodologies, and strategic impact. Named one of the most accurate private polling firms by 538 and one of the most awarded polling and data firms in the country by the American Association of Political Consultants and Campaigns & Elections, Echelon helps leaders across industries understand public opinion, emerging trends, and build practical strategies for long-term success in an era of disruption.

Known for his expertise in strategic communications and data analytics, Patrick has been featured on CNBC, Fox News, NPR, and the BBC, offering political commentary, insights on elections, consumer behavior, and cultural transformations. His analyses have appeared in top publications like The New York Times, The Atlantic, and Politico.

With a background that includes senior roles at the Republican National Committee and the George W. Bush 2004 re-election campaign, as well as leading Engage, a premier digital strategy firm, Patrick’s expertise is a powerful asset for leaders navigating today’s complex environments.