Jon Taffer is the entertainer, the entrepreneur, the strategic advisor, and the thought leader who transforms industries. Utilizing his over four decades of unprecedented industry experience, Taffer guides companies through remodeling, reprogramming, and restarting their business models to embrace the future. He has consulted for well-known brands such as the NFL Network, Ritz-Carlton Hotels, Buffalo Wild Wings, and Anheuser-Busch. Taffer also rebuilds the lives of failing bar owners in his hit series Bar Rescue on Paramount Network. Taffer is a master of powerful presentations that rescue businesses from themselves to propel them towards success. Most people know Jon Taffer as a larger-than-life television personality who takes a no-holds-barred approach to helping hotels, restaurants, bars, and businesses reach their full potential. He is also an international celebrity, New York Times best-selling author, and highly sought-after hospitality and business consultant. For over four decades, Taffer has been at the forefront of the business management industry, offering his expertise to hundreds of thousands of properties and Fortune 500 companies. His innovations include creating what industry experts have called "the greatest nightclub in the world" and developing the NFL's Sunday Ticket, which transformed how fans watch professional football.

As the creator, host, and executive producer of Bar Rescue on Paramount, Taffer has led the show to account for nearly 25% of the network’s programming and over 100 million viewers over the last decade. Bar Rescue spotlights Taffer as he saves failing bars from looming closure. Taffer leverages his four decades of unprecedented industry experience and trademarked “Reaction Management” strategy to offer advice on everything from menu design to cost management. ​

Taffer runs Taffer Dynamics, his business operations firm, which offers dynamic models for a range of well-known establishments and brands, including the NFL, InBev, Ritz-Carlton, Hyatt, Marriott, Holiday Inn, Sheraton, Intercontinental, Fridays, Buffalo Wild Wings, Famous Dave's Barbecue, and Wolfgang Puck Express. In addition, Taffer helped to create and chaired the Nightclub & Bar Show.

Jon launched Taffer’s Browned Butter Bourbon, his signature bourbon, that is known for its notes of vanilla and toffee. This award-winning bourbon was named double gold by the Sip Awards and won silver in the San Francisco World Spirits Competition.

Jon partnered with Fransmart, the industry-leading franchise development company (The Halal Guys, Five Guys Burgers & Fries, QDOBA Mexican Grill), to create Taffer’s Tavern, an innovative restaurant concept based on a high-volume, small footprint format that uses the latest technologies to produce high-quality food and beverage offerings without the need for a traditional commercial kitchen. The concept is based on Taffer’s Safe Dining System™, creating one of the safest franchise brands in history. The franchise’s first location opened in Atlanta, GA, and has now expanded into multiple locations across the country.

In his book The Power of Conflict: Speak Your Mind and Get the Results You Want, Taffer reveals the transformational power of conflict, sharing his toolkit for arguing smarter — at home, at work, and in life. He also wrote Don’t Bullsht Yourself,* a no-nonsense guide that helps people understand and overcome the excuses holding them back from success. It became a New York Times, Los Angeles Times and Wall Street Journal best-seller in its first week of release. Jon’s first book, Raise the Bar, an Action-Based Method for Maximum Customer Reactions, also hit The Wall Street Journal best-seller list.

Jon Taffer also hosted his hit podcast The Jon Taffer Podcast. The series featured Taffer’s trademark straight talk and unapologetic approach to daily topics, current events and celebrity interviews. In addition to his genuine opinions and in-your-face analysis on these topics, Taffer offers tough-love advice to fans in the interactive program.

As an entrepreneur and business expert, Jon has been featured in leading publications such as Forbes Magazine, Entrepreneur, Rolling Stone, and The New York Times, among other prominent media outlets. He has appeared as a guest on shows ranging from Rachael Ray to Jimmy Kimmel Live to Good Morning America. In addition, Taffer is a regular guest on Fox Business Network, MSNBC, and CNBC.

Some of Jon’s past awards and accolades include: • Operator of the Year by Nightclub & Bar • Property of the Year (not once, but twice) by Nightclub & Bar • Visionary Leader Award by Hospitality of Beverage Media • Creator of the NFL’s Sunday Ticket • Nightclub Hall of Fame inductee • United Kingdom’s “Pub Master” distinction by Allied Pubs • Dom Perignon Award of Excellence from UNLV’s College of Hotel Administration • Friday's “Propeller Award” for the greatest contribution to their business.

When he’s not dedicating his time to bringing back businesses from the brink, Taffer volunteers his time with the Keep Memory Alive Board of Directors supporting the mission of the Cleveland Clinic Lou Ruvo Center for Brain Health. He also regularly offers up his seasoned hospitality skills to the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas, where he helps faculty develop curriculum that is in line with industry expectations and trends.

Taffer and his wife, Nicole, spend what little spare time they have traveling. He also enjoys spending time with his daughter and grandson, and occasionally sipping one of his favorite cocktails: The Godfather.